Covergirl makeup biography of michael
BIO #Covergirl: @andyallo Photographer: @michaelbecker88 Makeup: @shannonpezzetta using Claudalie at Starworks Artists Hair: Sascha Breuer..
At over 2.4 billion impressions on day 1, the COVERGIRL So Lashy campaign launch was 20x bigger than the launch of any competitor in all of beauty.
CoverGirl
American cosmetics brand
For other uses, see Cover girl (disambiguation).
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company.
It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016.[1] The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products.
CoverGirl primarily provides a wide variety of consumer-grade cosmetics.
History
CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated as America's best cosmetic brand.[2] Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus.
In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of 14, appearing in both